Articles

Doug Wintz writes frequently on new media, and contributes a monthly column on media operations for iMediaConnection.com. Some of his articles include:

• Finding the Best Home for Your Ad Operations
• Closing the Vast Agency-Publisher Knowledge Gap
• 6 Tips for Outsourcing Your Website’s Ad Ops
• The Roadblocks to Starting Your Own Ad Network
• How to Automate Your Unsold Inventory
• 5 Ad Operations Disasters
• Publishers: Take Control of Your Inventory
• Anatomy of a Project Plan
• The Mass Hysteria From Mass Acquisitions
• Protect Your Business by Securing Workflow
• Video and Media Operations
• The Nightmare of Changing Ad Servers
• Here’s Looking at your Future, Kid
• Inventory Matters
• Three’s a Crowd
• We Salute You!
• Technology Means Nothing
• Burn Out In Ad Operations
• New Media, Traditional Lessons
• Behavioral Targeting
• Best Kept Secret in Ad Ops
• The Ethics of Behavioral Targeting
• Fatal Flaws in Ad Operations
• Local Rules for Ad Operations