Specialists in ad operations, technology and digital marketing

DMW MediaWorks’ Experience and Credentials

Ad Operations Evaluation, Workflow and Gap Analysis, Deployment of Digital Media Platforms

“His help in transitioning our staff to digital media has been invaluable”

—Damon Basch, VP Advertising Sales, Wolters Kluwer Health Network

DMW MediaWorks has hands-on experience with digital media tools including ad servers, inventory management and contract management applications, ad networks, behavioral targeting, business intelligence platforms (BI), and video.

Training

Since 2004, DMW MediaWorks has trained hundreds of sales and ad operations personnel on the basics of digital media operations. We have created courses and conducted training on workflow, inventory, metrics and QA practices. DMW MediaWorks has created “how to” documents for various aspects of ad serving and trafficking.

Doug Wintz conducting training.

Data Management and Migration

“His mentoring, expertise and hands-on involvement were crucial components to our success”

—Joe Friend, Director of Ad Operations, Philly.com (Philadelphia Inquirer)

DMW MediaWorks has been engaged in data migration projects, leveraging APIs to automate the transfer of tens of thousands of orders, line items, targeting criteria and creatives from legacy ad platforms to newly deployed ad servers and order management systems. The result is a deployment that is efficient and accurate, without disruption in the day to day business of our clients.

A Trusted Resource

Doug Wintz, founder of DMW MediaWorksFounder Doug Wintz began his interactive career at Prodigy in 1988, selling and developing groundbreaking digital applications for clients Toyota, Ford, and Honda. In 1999, Doug joined Softbank Interactive Marketing as VP of Client Services, managed product development for their proprietary ad server, and launched one of the first online ad networks. He managed sales/ad operations for the gamesite Uproar, and later served as VP of Digital Media Solutions for Lycos. Doug founded DMW MediaWorks in 2004 to address the needs of the interactive industry and improve workflow, applications and training related to ad operations.