Specialists in media operations, technology, and digital marketing

DMW MediaWorks tackles the media operations projects that are critical to your company’s success

DMW MediaWorks founder Doug Wintz
Doug Wintz, Founder and Principal, DMW MediaWorks

We are media operations specialists and have completed dozens of projects that have enabled our clients to deliver sustainable revenue.

For established companies, we bring the unique perspective of understanding the entire landscape of media operations workflow and applications. This includes expertise on both the publisher and agency sides of the media business. We assess current media operations, make recommendations for improvement, and implement them.

“Doug’s expertise has contributed significantly to the success of our projects”

—Nick Johnson, Sales Leadership at NBC, Turner, McClatchy

For start-ups or companies that are bringing media operations in-house for the first time, we evaluate, recommend and implement the applications, workflow and staffing that will support your media operations activities and provide your company with a firm foundation on which to build a growing business.

 

Viacom • Spotify • Barnes & Noble • WebMD • NASCAR • Fox Networks • LinkedIn • CondeNast • New York Times • ESPN • PGA Tour • Hearst Digital • Petsmart • American Media • Hanley Wood • NEJM

DMW MediaWorks’ Approach

A hands-on approach to gaining insight on media operations

DMW MediaWorks operates at both the strategic and tactical level. We frequently work “in the trenches” in order to better understand your business. Examples include:

We are “Resultants” — defining projects, executing on specific objectives and supplying deliverables. Our method of engagement is to:

Data Migration and Management

In addition to acting as project managers in the deployment of ad servers, order management systems, audience platforms and all peripheral system, we are experts in the management and migration of digital data.

“When there is a crucial project to execute, we have never hesitated to reach out to DMW.”

—Sean Mario, SVP, Digital Revenue, Operations, and Business Development at WebMD

Because change is constant, it is not uncommon that publishers and agencies need to embark on projects to upgrade the applications that support media operations, or to change them.

One of the implications of this change is the need to migrate data from the legacy source, to the new “ad stack.” For some companies, this presents a daunting challenge: how to re-traffic orders, line items, targeting criteria and creatives without disrupting day to day business and bringing it to a grinding halt.

Data migration

DMW MediaWorks has extensive experience in automating the migration process. This includes the following specific use cases:

Our development staff applies experience honed over nearly 2 decades of managing digital media.

Hosting data and report generation

Whether the need is to create bespoke billing reports so invoices can be created, provide daily reporting and audits for financial compliance, or create integration software so data can move freely from one system to another — DMW MediaWorks has fulfilled and exceeded the expectations of clients like Spotify, ESPN, Tribune Publishing, Viacom, WebMD, and others.